Bachelor Degree in Marketing and Public Relations (BMPR)


Overview

Most business organizations, non-business, entrepreneurs and even government agencies facing challenges of creating long term Customer’s relationship and failing in customer centric operations in their activities. Furthermore, all these categories need a qualified human resource in the area of marketing and public relations so as to improve their relations with their publics and create customer bases/foundations.

This program embraces the presumption that marketing environment in business and non- business sectors is dynamic and volatile. Success will be influenced by the capacity to analyze marketing and public relations issues, to formulate appropriate and innovative decision and to implement actions for effective business operation. The program me is designed to develop people with ability to apply marketing and public relations knowledge and skills necessary for business operations.

What you'll study

Semester 1

  • Public relations writing - MPU 07101
  • Business Mathematics - MPU 07102
  • Business Communication - MPU 07103
  • Management Theory and Practice - MPU 07104
  • Business Computer Application - MPU 07105

Semester 2

  • Event and Campaign Management - MPU 07206
  • Financial Management - MPU 07207
  • Development Perspective - MPU 07208
  • Marketing Management - MPU 07209
  • Business and Media Law - MPU 07210
  • Customer Relationship Management - MPU 07211

Semester 1

  • Research Methodology - MPU 07312
  • Management Information System - MPU 07313
  • Marketing Research - MPU 07314
  • Consumer Behavior - MPU 07315
  • Public Relations Management - MPU 07316

Semester 2

  • Public Relations and Media - MPU 07417
  • Marketing Distribution System - MPU 07418
  • Entrepreneurship - MPU 07419
  • Accounting for Managers - MPU 07420
  • Practical Training - MPU 07421

Semester 1

  • Consultancy and Reporting skills - MPU 08101
  • Strategic Management - MPU 08102
  • Sales and Retail management - MPU 08103
  • Marketing and Service - MPU 08104
  • Strategic Public Relation - MPU 08105

Semester 2

  • Corporate Public Relation - MPU 08206
  • Brand Management - MPU 08207
  • Strategic Management - MPU 08208
  • Business Planning and Development - MPU 08209
  • International Marketing - MPU 08210

Entry Requirements

Form Six (VI)

  1. Two principal passes in the following subjects: History, Geography, Kiswahili, English Language, French, Arabic, Fine Art, Economics, Commerce, Accountancy, Physics, Chemistry, Biology, Advanced Mathematics, Agriculture, Computer Science or Nutrition.
  2. The two principal passes MUST make an aggregate of 4.0 points as a minimum or Foundation Programme of the OUT with a minimum GPA of 3.0.

NTA LEVEL 6

Diploma in Marketing and Public Relations, Business Management, Finance and Banking, Economics and Finance, Local Government Accounting, Marketing, and Accountancy with an average of “B’’ or a minimum GPA of 3.0 or Foundation Programme of the OUT with a minimum GPA of 3.0.

1,733,000 TZS

  • EAC Fee 700.00 USD
    SADC Fee 750 USD
    Other Fee 900.00 USD
  • Language English
  • Study Type Undergraduate
  • Level Bachelor Degree
  • Modes Full Time
  • Intakes October